Free document
The 1% Playbook
Seven levers, one page each, priced on a single business and carried through to the lending file at the end. Nothing here is behind a form. Read it on the screen, or use your browser's print dialogue and it comes out as a document you can write on.

The 1% Playbook
Worked from figures entered by the reader. Indicative only, and not advice of any kind.
There are only seven things you can change.
You can charge more, sell more, pay less for what you sell, spend less on running the place, get paid faster, hold less stock, or pay your suppliers later. Everything else is a way of doing one of those.
This document works all seven at one per cent, or one day, on a single business, and then shows what that did to a real lending file. Every figure comes out of the calculators on this site rather than from an illustration, and the business is the one those calculators use as their default, so you can open either and follow along.
One per cent is used because it is small enough that nobody argues with it. The point is not that one per cent is the right amount. It is that seven of them together are worth more than any one of them alone, by a margin most owners find hard to believe until they see it.
The business every figure is worked on
- Revenue
- $4,200,000
- Gross margin
- 42%
- Overheads
- $1,320,000
- Operating profit
- $444,000
- Customers take
- 52 days
- Stock sits for
- 41 days
- Suppliers are paid in
- 38 days
A perfectly ordinary business. Nothing broken, nothing remarkable. Turn the page.
All seven, at one per cent each
| Lever | Profit | Cash | Capacity |
|---|---|---|---|
| 1. Price, up 1% | $42,000 | $36,016 | $145,026 |
| 2. Volume, up 1% | $17,640 | $11,456 | $60,911 |
| 3. Cost of sales, down 1% | $24,360 | $24,360 | $84,115 |
| 4. Overheads, down 1% | $13,200 | $13,200 | $45,580 |
| 5. Debtor days, 1 day | nil | $11,507 | nil |
| 6. Stock days, 1 day | nil | $6,674 | nil |
| 7. Creditor days, 1 day | nil | $6,674 | nil |
| All seven | $97,200 | $109,887 | $335,631 |
1. Price, up 1%
- Profit
- $42,000
- Cash
- $36,016
- Capacity
- $145,026
2. Volume, up 1%
- Profit
- $17,640
- Cash
- $11,456
- Capacity
- $60,911
3. Cost of sales, down 1%
- Profit
- $24,360
- Cash
- $24,360
- Capacity
- $84,115
4. Overheads, down 1%
- Profit
- $13,200
- Cash
- $13,200
- Capacity
- $45,580
5. Debtor days, 1 day
- Profit
- nil
- Cash
- $11,507
- Capacity
- nil
6. Stock days, 1 day
- Profit
- nil
- Cash
- $6,674
- Capacity
- nil
7. Creditor days, 1 day
- Profit
- nil
- Cash
- $6,674
- Capacity
- nil
All seven
- Profit
- $97,200
- Cash
- $109,887
- Capacity
- $335,631
$97,200 on a $444,000 profit is an increase of 21.9%, from seven changes nobody in the business would notice individually.
Capacity throughout assumes 1.5 times cover, a 9% assessment rate and a seven year term. Change any of those three and the column changes with them.
Lever 1 of 7
Price
Every dollar of a price rise reaches the bottom line, because nothing about producing the goods changed.
One per cent is worth
$42,000 of profit, $36,016 of cash, $145,026 of borrowing capacity
Revenue multiplied by one per cent. All of it falls through. The cash is slightly less than the profit only because customers take 52 days to hand it over.
What to actually do
- Take the ten customers you would be least sorry to lose and move them first. You will learn more from that than from any amount of modelling.
- Put the rise in writing with a date on it, rather than mentioning it. A quoted increase gets negotiated; a scheduled one gets absorbed.
- Check what you have not repriced since 2023. There is almost always one line that has been carried at an old rate because nobody looked.
How a lender reads it
A price rise that holds is the strongest thing a set of accounts can show, because it evidences pricing power a credit team cannot otherwise test. The version that reads badly is a rise followed by falling revenue and a flat margin, which says the market did not wear it.
One per cent of my revenue is
Lever 2 of 7
Volume
Extra sales arrive carrying the cost of producing them, so you keep the margin rather than the revenue.
One per cent is worth
$17,640 of profit, $11,456 of cash, $60,911 of borrowing capacity
Revenue multiplied by one per cent, multiplied again by the 42% gross margin. Then take off the working capital the extra trade drags with it, which is $6,184 of the $17,640.
What to actually do
- Before chasing volume, work out what a ten per cent increase would absorb in debtors and stock. On this business it is $61,838 of cash you will not see this year.
- If you are growing and expect to borrow, have the borrowing conversation first, while the numbers still look calm.
- Grow the margin before growing the volume. Growing a thin margin quickly is how businesses get into trouble that looks like success.
How a lender reads it
Growth lifts capacity because capacity follows earnings. It can worsen the position that gets you the money at the same time: rapid growth with stretching debtor days and a drawn overdraft is a recognisable and unwelcome pattern, and it looks identical whether the business underneath is excellent or in trouble.
Ten per cent growth would absorb roughly
Lever 3 of 7
Cost of sales
The largest number in the business after revenue, and the one that gets the least attention.
One per cent is worth
$24,360 of profit, $24,360 of cash, $84,115 of borrowing capacity
Cost of sales is $2,436,000, so one per cent of it is $24,360. Unlike price and volume it arrives as profit and cash in the same period, because nothing is waiting on a customer.
What to actually do
- Put your cost of sales percentage against the ATO published range for your industry and turnover band before you negotiate anything. It takes an afternoon.
- If you sit inside the range, this is probably not where your next $100,000 is, and you have saved yourself a quarter of arguing with suppliers.
- If you sit outside it, take the three largest input lines and get one alternative quote each. Not to switch. To know.
How a lender reads it
A gross margin that improves and stays improved reads almost as well as a price rise, and often is one wearing different clothes. What gets tested is whether it holds: one good year with two ordinary ones behind it is treated as a good year rather than a new level.
My cost of sales percentage is
Lever 4 of 7
Overheads
The smallest of the four earnings levers, and the first one every owner reaches for.
One per cent is worth
$13,200 of profit, $13,200 of cash, $45,580 of borrowing capacity
Overheads of $1,320,000, one per cent of which is $13,200. To find $250,000 on this lever alone you would need to take 18.9% out of them, against 5.9% on price.
What to actually do
- Review one line a month rather than all of them in one week every February. Twelve lines looked at properly beats forty looked at badly.
- For each line ask three questions: what is this for, who decided, and would we buy it again today at this price.
- Do not remove a genuinely personal cost the year before you apply for finance. Identify it and evidence it instead. See the note below.
How a lender reads it
A credit team going through your overheads is doing two things at once: assessing the cost base, and looking for costs that are really the owner's lifestyle, because those are add-backs and add-backs raise the earnings the facility is sized on. A discretionary cost identified and evidenced is worth more to you than one quietly removed, because a removed cost is one the accounts no longer explain.
The overhead line I have not looked at in two years is
Lever 5 of 7
Debtor days
Real cash, released once, and it moves what you can borrow by nothing at all.
One per cent is worth
$11,507 of cash a day. No profit. No borrowing capacity.
Revenue divided by 365. A week faster is $80,548. Getting from 52 days to 45 releases it once; the following year, at 45 days, releases nothing further.
What to actually do
- Age the ledger and look at the tail beyond 90 days before anything else. That is the part a lender discounts out of the security position entirely.
- Ring, do not email. The businesses that collect fastest are the ones where somebody has the job of ringing.
- Before taking an invoice facility, work out what the ledger would release if it were simply run properly. Both sums take an afternoon.
How a lender reads it
The debtor book is read closely, and not for its size. What gets attention is the ageing profile and the concentration. A ledger mostly inside terms reads as a business with systems. One customer at forty per cent of the ledger is a different risk to forty at one per cent each, whatever the total says.
My customers actually take
Lever 6 of 7
Stock and work in progress
Money buried where nobody looks, because it appears on no report an owner routinely reads.
One per cent is worth
$6,674 of cash a day. No profit. No borrowing capacity.
Cost of sales divided by 365, so smaller than a debtor day because stock is carried at what you paid rather than what you sell it for. A week is $46,718.
What to actually do
- Identify what has not moved in twelve months and decide about it. Carrying dead stock at cost inflates the balance sheet without supporting anything.
- For a service business, the same money sits in work in progress: jobs done and not yet invoiced. It is usually worse, because at least stock is visible when you walk past it.
- Invoice weekly rather than monthly. It is the cheapest change on this entire list.
How a lender reads it
Stock is read sceptically and the question is always how much would actually sell. A business that writes down dead stock usually presents better than one carrying it, even though the write-down reduces the reported result. Work in progress is read harder still, because it is the line most easily used to make a year look better than it was.
Stock or work in progress sitting longer than 90 days is worth
Lever 7 of 7
Creditor days
The only lever that costs nothing to pull and can cost a great deal to get wrong.
One per cent is worth
$6,674 of cash a day. No profit. No borrowing capacity.
Cost of sales divided by 365, the same as a stock day, because both sit at cost. A week longer is $46,718.
What to actually do
- Check whether you are paying on the terms you actually agreed. A surprising number of businesses pay 30-day invoices in seven because that is how the run was set up.
- Move to agreed terms, and stop there. That costs nothing and offends nobody.
- Do not stretch beyond terms to fund the business. Suppliers talk to each other, and the ones who matter are the ones who can hurt you by withdrawing terms.
How a lender reads it
One of the most closely read numbers in a file, and the wrong direction is unmistakable. A creditor balance stretching against flat revenue says the business is funding itself from its suppliers, which is the cheapest and least stable credit there is. ATO debt sits in the same category and is read more harshly, because an arrangement is a matter of record.
My agreed supplier terms are
What it was all for
The same business, the same request, before and after
This business wants a facility of $900,000. It already carries $180,000 a year of commitments. The offer is at 7.5%, it will be assessed at 9% over 7 years, and the cover requirement is 1.50x. Nothing about the request changes between the two columns. The only thing that changes is one per cent on seven levers.
| Before | After | |
|---|---|---|
| Earnings adopted | $444,000 | $541,200 |
| Total annual debt service | $353,762 | $353,762 |
| Cover ratio | 1.26x | 1.53x |
| Surplus after servicing | $90,238 | $187,438 |
| Facility the earnings support | $600,822 | $936,453 |
Earnings adopted
- Before
- $444,000
- After
- $541,200
Total annual debt service
- Before
- $353,762
- After
- $353,762
Cover ratio
- Before
- 1.26x
- After
- 1.53x
Surplus after servicing
- Before
- $90,238
- After
- $187,438
Facility the earnings support
- Before
- $600,822
- After
- $936,453
Cover ratio is earnings divided by total annual debt service at the assessment rate. Every lender sets its own criteria and this is not an indication that any of them will lend.
Before
Short of the cover requirement, and short of the amount asked for.
After
Clears the cover requirement, and the facility asked for fits inside what the earnings support.
The first ninety days
A document nobody acts on is a document nobody needed. This is the order we would go in, and none of it requires anyone’s permission.
- Week one
- Write down the seven numbers for your own business. Revenue, cost of sales percentage, overheads, and the three day counts. If you cannot get the day counts in an hour, that is itself the finding.
- Week two
- Price one day and one per cent of each, using the arithmetic on each page. You are looking for which lever is worth the most to you, which is not the same as which is worth the most here.
- Weeks three and four
- Pick the price move and put a date on it. It is the largest lever in almost every business and the one most likely to be postponed indefinitely.
- Month two
- Age the debtor ledger and deal with the tail. This is the fastest cash in the document and it needs nobody's approval.
- Month three
- Put your cost of sales against the published industry range, and start the one-line-a-month overhead review. Then book the same review again for next quarter.
What we can and cannot tell you
Andorra Advisory Group is a commercial finance brokerage and advisory practice. We build the analysis and the documents, and we arrange the facility where you want us to. Nicholas Clunes: Credit Representative Number 530711 is authorised under Australian Credit Licence Number 387856. The advisory fee is fixed, quoted before the work starts, and payable regardless of whether finance is approved or what the analysis concludes. Where a lender pays commission on a facility it is paid to The Lending Lab Pty Ltd; it is not payable on every transaction and the amount is not ascertainable at the time of quoting. You are free to take the analysis to any broker or lender you like, at the same fee.
So no lender is named anywhere in this document and no policy is quoted. The capacity and cover figures assume 1.5 times cover, a 9% assessment rate and a seven year term, stated rather than hidden, because the same earnings support very different facilities across ordinary settings. We give no taxation advice, no legal advice and no financial product advice, and we provide no audit or assurance services.
The one input none of this supplies is what your market will bear. The arithmetic tells you what a price rise is worth and how much volume it could afford to lose before it stops being worth having. Whether your customers would go is the question the whole first lever turns on, and it is yours.
General information only. Indicative, not a credit assessment, and not an offer of finance. Lending decisions rest with the lender and depend on your circumstances and their criteria.
Now do it on your own figures.
The calculator runs the same seven levers on your numbers, with the same three columns. If you already know the number you need, the goal version works backwards from it instead.
If you want the longer version
The guide covers the same seven levers at more length, with the growth trap, the price safety margin and the reasoning behind each of the lender readings above.
The seven levers guideGet new articles as they go up.
Nothing here is behind a form, and it never will be. This is only for being told when there is something new. One email per article, no sales sequences, unsubscribe in one click.
